Fleet operators often juggle fragmented tools — spreadsheets, radios, dashboards, third-party trackers — while bleeding time and money on inefficiencies. Trekit needed to present itself not just as another management tool, but as the operating system for logistics at scale.
We started with brand positioning: intelligent, commanding, and frictionless. The visual identity uses structured geometry and high-contrast typography to reflect data precision and road discipline. The website was designed to convert enterprise clients, with use-case clarity, motion-infused visuals, and powerful storytelling around AI automation and ROI.
